We bridge the gap between where you are today and the future you desire to create.
Who we are
we are technologists, designers, developers, scientists, and strategists.
We create forward looking products and data science models that resonate with your audience and align with your business goals.
why us
01
World Class Expertise
Our experts leverage their rigorous training in product and data science from Silicon Valley giants.
02
Delivering More, Personally
We're committed to delivering more than just results. We build personal relationships and consistently go the extra mile to ensure your success.
03
Agility and Efficiency
Our agile and efficient project execution includes rapid ramp up, project scoping, design, and development of data sciences models and tools.
Our Team
hessah aljiran
founder
Hessah has 8+ years of design and strategy experience specializing in luxury retail and enterprise products. Her work spans global luxury houses under Kering Group (Gucci, YSL, Bottega Veneta), The Row, and tech companies like Zendesk, along with numerous Bay Area startups.
She has deep expertise in designing complex digital experiences across B2C, B2B, and B2B2C platforms.
She holds a Bachelor's in Business Management, with specialized design training through apprenticeships in New York and San Francisco.
She has deep expertise in designing complex digital experiences across B2C, B2B, and B2B2C platforms.
She holds a Bachelor's in Business Management, with specialized design training through apprenticeships in New York and San Francisco.
Feras elzarwi
data science
Feras has 10+ years of data science and machine learning experience at various tech companies in Silicon Valley: Uber, Flexport, and Netflix.
Throughout his career, he specialized in modeling consumer behavior, growth and demand forecasting, pricing, and marketplace optimization.
He holds a PhD in Transportation Engineering from the University of California at Berkeley.
Throughout his career, he specialized in modeling consumer behavior, growth and demand forecasting, pricing, and marketplace optimization.
He holds a PhD in Transportation Engineering from the University of California at Berkeley.
anthony massaad
product
Anthony has 5+ years of operations, product and growth experience at various tech companies in Europe: Uber Eats, Getir, and Gorillas.
Prior to that, he spent 8+ years in MENA region working as a strategy consultant with Roland Berger and Oliver Wyman.
He holds a Master of Business Administration from INSEAD.
Prior to that, he spent 8+ years in MENA region working as a strategy consultant with Roland Berger and Oliver Wyman.
He holds a Master of Business Administration from INSEAD.
